Mediaology: Textual Analysis of Print Adverts

Maybelline Advert

Enigma code of "Make it happen" creates the question "make what happen?" could also be left up to the viewers own interpretation of what they want to make happen
The model's face takes up half of the shot which draws more attention to her face and especially her lips because of the red lipstick she has applied
The other half of the shot is taken up by a rose and the lipstick itself to draw attention to the product itself
The shot makes use of lighting by having all the lipsticks have a shine on them making them look more pristine and high quality
The advert features different shades of red lipstick which the advert calls the "most passionate"
One of the lipstick is dripping which emphasises the "creamier feel" of the lipstick
The "New York" connotes the exciting lifestyle of living there
The "Make it Happen" is encouraging the audience to make something happen and that Maybelline makes you feel more confident in doing that
The choice of words to describe the lipstick: crispier, creamier passionate, sensational. These words were specifically chosen to make the product sound more attractive

The woman is depicted hugging the tide pods packaging with hearts above her head which connotes she is in love with it and women are in love with it in general
The large red words are the first thing a viewer of this media product will probably read because of the way it is larger and a different colour from the other text
The woman is dressed like a stereotypical housewife from the 50s that would do all the housework such as cleaning and cooking
"Tide's got what women want!" connotes the fact that the target audience is females and this is further reinforced by the text at the top which suggests that only women buy this type of product
The primary audience for this advert is white women
This comic book style may appeal to a secondary audience of young girls
The advert connotes sexism since there is no mention or depiction of men in the advert
The women hanging up washing are using slang/informal language connoting that the advert is meant to be seen in a silly, informal way
The woman holding up the men’s trousers is symbolising that she is doing this for a man and she looks delighted to do it
Women are seen as childish with the lack of responsibility they have in this advert while men do the real work
Women aren’t as good as men is the ideology the advert is giving off
The woman on the right mentions the brand name and the product name which is quite odd thing to do
The advert is polysemic - has a lot of possible meanings
This advert has a extremely condescending mode of address

Gives off a relaxing lifestyle because of the woman resting her head on the table and smiling
The woman has messy hair connoting she is care free
The advert could be aimed at women because the model is a woman
A difference from the tide pod is that the coca cola advert doesn’t use any text

How different cultures are structured

Binary- Two things which are the opposite of another

Binary Opposition - two concepts presented in direct opposition of each other. Strauss suggested our world is based on this

Fancy vs Street-wear

Young vs Old

Carefree vs Working