- 75 min exam
- Monday 7th June
- 3 questions
- 1st question is the longest (unseen question) textually analyse a film poster (might be hybrid)
- 40 mins for the 1st question (media language question, what does this mean?, how does this create meaning?, how does it target its audience?)
- Film posters exist to promote the film
- 2nd question is a Newspaper industry style question (Daily Mirror) 20 mins (structure - media products exist to make money)
- 2nd question (how do newspapers maximise profit?, how is the Daily Mirror a typical example?) is it vertically or horizontally integrated?, brand identity?, what kind of company are they?
- Daily Mirror is a tabloid which is targeted at the working audience (through talking about celebrity aka soft news) is published by Reach plc
- 15 mins on 3rd question is an audience style question on WaterAid (advertising) (how does it manipulate the audience through shot types, mise en scene, school uniform costume shows her young age)
- How does the producer target its audience? How does the audience respond to the product?
- WaterAid tries to make the audience feel guilty?
- PEE paragraphs
Low key lighting acts as a hermeneutic code
