In what ways do newspapers use representations to appeal to their audiences? Make reference to this front page of The Daily Mail and the front page of The Times you have studied to support your answer (30 minutes)
Newspapers typically appeal to their audiences by trying to appeal to their ideologies. For example a right wing newspaper would report stories in a way that would appeal to a right wing audience, for example representing conservatives in a positive light and representing liberals in a negative light. The Daily Mail is a tabloid which is targeting a working class audience which is connoted by the promotion included on the front page which is offering getting the newspaper for free for 6 weeks. It also uses colloquial terms such as “jab” which would appeal to the working class. It also has a story about a celebrity which is a common feature in tabloids as they usually provide gossip stories instead of “serious news”. Broadsheets tend to report on “serious news” such as politics which we can see on the The Times front cover which is talking about Brexit deals connoting that this is aimed at middle class audiences. The picture they chose to show Theresa May was intentionally chosen to put her in a negative light. Broadsheets tend to be copy dominated as opposed to tabloids which are image dominated to appeal to the “more educated audience”.
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