• they are conjoined which connotes that they are related to each other, perhaps friends or lovers
• looking in opposite direction suggesting a conflict of interests or conflict in general 
• they are not sexualised in any way which subverts the Feminist theory that women in media products are made to appeal the male audience 
• The genre is unclear 
• It could be a drama because of the possible conflict between the two 
• the palm trees connote that the setting is tropical and provides diversion for the audience 
• The gun looks like it was disposed off which creates a mystery as to why it's there 
• Targets a niche audience 
• Makes the audience want to find out what the relationship is between the characters and why there is a gun in between them 
• The film title font looks gives a very fancy vibe
• white and black allows them to target a larger demographic

• Horizontally integrated 
• soft news (gossip) 
• Promoting gambling and deals to appeal to the working class as a selling point 
•  colloquial language in headlines 
• political ideology is left wing 

• can see the advert as a waste of money 
• oppositional reading that they are happy and don't need help
• racist since it shows black people as pathetic 
• preferred reading that she is an actual person and that she can continue being happy through donations 
• us vs them binary opposition