Aims and Intentions

 

1. How and why will you use media language in your cross-media production? (remember, use the textual analysis toolkit!)
2. How and why will you construct representations of individuals, groups and issues/events? (which group were you representing? Why?)
3. How will you target your intended audience? (16-25 year olds)
4. How will your production conform to its industry context? (How is this music video going to ensure the artist's financial success? How is your music video appropriate to a major label context, for example, does it have high production values and star appeal?)
5. How will your cross-media production demonstrate digital convergence? (I'll need to explain this one a bit)

1. In my music video I will make intertextual references to the horror genre. The audience of 16-25 year olds will be able to recognise the Ghostface character as he is an already established horror film character. I will use dark lighting to connote a gritty undertone to the music video along with the location I chose being a dark, dingy tunnel covered in graffiti to further enforce the gritty feeling I'm trying to create. However, I will also use bright flashing colours throughout the video to subvert the typical horror conventions. The model that'll play the victim will be a woman in her 30s to give off that authentic feeling of a "typical victim" and she'll be dressed in heels with heavy makeup to give off that glamorous look. The killer himself will wear black clothing since the colour black connotes a dark tone and a sense of mystery which compliments the idea that the killer's identity is a secret. I'll make sure the music video is unique and subverts typical music videos of the horror genre c