2.7% - 10% of people could be gay in the UK
Sexuality is a spectrum
- Gay men are seen as vulnerable
- Ant and Dec, two straight men, are coded as being queer
- Ant and Dec are represented as fierce and powerful
- Some articles get close to erotica
- Attitude challenges hegemonic norms
- The erotica is homoerotic
- Gay men are represented as hyper-sexualised
- Camp is an overtop, deliberately trashy aesthetic
- On average, gay men have a more expendable income meaning they'll have more money to spend on holidays, clothes and theatre
- Targeting cisgendered, homosexual, British men
- Has a gossipy mode of address
- Focuses on stories about celeb gossip and tv giving it a more working class audience feel
- Lots of advertising - related to gambling and promotions
- Informal lexis
- The site targets working class audience
- The physical print magazine targets middle class instead of working in order to diversify its audience
1st question is on music videos - 30 mins - One that has been studied - media language
2nd question is on wateraid - audience question - 15 mins - how it appeals to audiences
3rd question is on les revenants - representation question - 25 mins long
4th question - 50 mins - on online media - zoella and attitude - industry
Attitude site:
- Attitude is published by Stream media, a horizontally integrated company which specialises in publishing magazines. We are studying attitude online which should be seen as an online supplementary component to the Attitude brand
- Infrequently updated by the publisher which suggests that they aren't nearly as important to the brand its success
- Attitude online and Attitude magazine differ significantly when it comes to target audience. The magazine clearly targets a middle class audience. It has less of a focus on gossip, and more of a focus on a sophisticated, high end design with a big focus on high end production values. Attitude magazine often interviews and shoots celebrities, including heterosexual celebrities, such as Prince William, olympic athletes like Tom Daly, and female musicians such as Lady Gaga
- Attitude online however clearly targets a working class audience. It utilises an informal lexis, there is a big emphasis on images over text, masses of adverts like Etoro, Nike, Batman. The website often promotes low production values, and the number of adverts can make it confusing to read. In short, attitude only mainly exists to make money
How could Attitude harm audiences
- Many stereotypical assumptions are made about gay men, including that they have an interest in drag, camp culture, theatre and young buff men
- Manipulative clickbait adverts can potentially be scams which can destroy the lives of vulnerable people
- Articles that deal with mental health, bullying and suicide
- The nudity in certain articles. Highly sexualised images may make certain audiences uncomfortable
- Not many ways to engage with Attitude Online
- You can engage through contests to win certain rewards
- You can subscribe to Attitude magazine and the newsletter suggesting they have an older audience
- They have hyperlinks to their social media
- You cannot comment on Attitude online due to possible trolls and would be too difficult to moderate
Hyper-modality - A term used to describe the way in which the linkages in online media products such as webpages ' go beyond the default conventions of traditional multimodal genres
No comments:
Post a Comment