Online Media

• constantly changing
• broad range of interests and personalities are catered for. Hyper-specific targeting/narrowcasting
• Legal and ethical issues with sharing data (Data mining, Doxxing) 
• a lot of illegal stuff 
• Issues with vast conglomerates and monopolies
• Ethical issue with removing competition
• Violation of privacy within the educational sphere
•  digital convergent 
• if something online is free than you are the product 
• questioning reality 
• advantages that come with it comes with massive drawback

Zoella - Youtuber, vlogger, influencer

online media - technology that functions using the internet 

WWW - World wide web 

Internet - interconnected network of computers and servers sharing data 

Vlogging - video blogging - the activity of posting short videos or maintaining a vlog

Blog - web log, online journal, online diary

Vlogging has become one of the biggest and influential forms of media. Research shows 42% of internet users said they watched a vlog withn last month 50 %. 

• Vlog has a structure 
• Usually hosted on a streaming site
• Caters to extremely specific interest 
• Low production value to relate to the audience 
• Generally short form 5-20 mins
• Direct address
• Sense of involvement 
• Provides audiences with escapism 
• Voyeurism 
• Conform para-social relationships
• Authenticity 
• Changed her audience
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