bell hooks:

• Feminist theory, different to Van Zoonen 
• Feminism advocates equal rights between men and women
• "feminism is for everyone"
• Race, class, gender, sexuaity, ethnicity, and a whole range of factors are all linked 
• bell hook's theory is a far more inclusive theory of feminism 
• this concept is known as intersectionality
• Representation of women can also affect men 
• if a guy was sen crying he'd be called "pussy, sissy. fag" 

Paul Gilroy:

• Post Colonial theory 
• He'd argue that we have racist hierarchies are is encoded within media products 
• White people are in power in media products
• Binary oppositions are used to 'other' minorities 
• Othering 

   How does the producer use media language to construct a version of reality? Make reference to KOTV and The Vampire Lovers (1970s)

Representations reflect the ideology of the producer. When a producer constructs a media product, they are in effect reconstructing reality

Knee jerk reaction:

• Women 
• Men 
• Binary opposition 
• Power 
• Sexual themes 
• Both of these posters use a combination of sexualisation and female empowerment to represent women 

Plan:

• Binary opposition of men and women 
• Men are show as helpless 
• Sexualisation 
• Torture 
• Weapons 
• Mise en scene 
• Costumes 
• Colour 
• Pale 
• Font
• Serif 
• van Zoonen 
• violence 
• Hegemonically attractive 
• cleavage 
• stereotypes
• Setting 
• Intertextuality
• Historical setting 

Representations reflect the ideology of the producer. When a producer constructs a media product, they are in effect reconstructing reality. In this essay, I shall argue that the producers of these posters uses a combination of sexualisation and empowerment in order to represent women. Ultimately, both posters present a stereotypical, straightforward representation of women. 

• The colour pink is very stereotypical of women 
• Women are shown wearing bright coloured clothing 
• Women are wearing dresses 
• Lexis of  the word 'lovers' has connotations of  romance in the film 
• Lexis of the word 'nymph' suggests they're constructed as sexual beings 
• The serif font used gives it a very glamorous look 
• Focus on the women having their cleavage exposed 

Use of bright pink has a feminine and stereotypical female connotations, which may indicate a more empowered and nuanced representation of women in this film. This is further anchored through the mise en scene of the vampire women who are not chained up and are beating a series of hegemonically attractive men and women. This could indicate that this film is targeting a female audience.

However, the colour pink here could also have polysemic connotations. The colour pink could also be symbolic of naked skin, which is anchored through the lexis of 'lovers'. This promise of naked women may appeal to a heterosexual male audience. 

The skin colour of the female vampire skin is an unnatural green blue, which is a typical convention of the vampire genre . However, it could also be a convention of the zombie genre. By combining multiple genre conventions, the film may appeal to multiple audiences

The MES of the man cowering away from the woman creates a binary opposition between him and hegemonically attractive women towering over him, creating a position of power and female dominance 

There are many examples of fetishism and female domination in both of these posters which may appeal to certain audiences. Sex sells, and is often a technique used to make films look more exciting then they actually are

Themes of sex are further anchored through the lexis of 'caution' which may suggest potential nudity and passion which suggests explicit sex 

Women are consistently represented as sexualised yet the representation may be a little more complicated. In many cases, we see women who are presented as demonic and threatening, which challenges gender norms and conventions of being hegeomincally attractive.

Audiences are also presented with a hegemonically attractive man in a highly sexualised position with a big emphasis on the male's naked body. We can directly compare this to the representation of the male vicitin in the Kiss of The Vampire poster. Potentially, the poster may appeal to a larger audience, including heterosexual women and also gay men