atypical - unexpected characteristics, out of the norms, challenging and subversive, complex
subversive - disrupting an established system
analysis
- typical representation of vampires. Mise en scene of pointy teeth and blood is a referential code to vampires
- dark, lowkey background and clouds construct idea of night time. Night connotes fear and danger which reflects theme of vampires
- exposed chest and arms sexualises the women, which refers to van zoonens feminist theory arguing women's bodies are used for male gaze
- Flying bats is a referential code to themes of horror, which connotes vampires
- binary opposition of exposed women and male in a full suit suggest that women are sexualised, conforming male gaze theory, typical lo stereotypes of gender
- Full moon refers to night, referential code as confirms to ideology of vampires dying in the day time
- mise-en-scene of trees, dark clouds and unconscious
- san serif title is white and sharp which is referential to vampires teeth. Blood on the letter v suggests action code of biting
- eastman color is cheaper than techno colour , suggests its a mid budget film. the fact its boasting about the film to be in colour suggests its exciting to be a coloured film
- representation of women is constructed through inclusion of costume, for example the4 female victims heels. Heels are symbolic to being wealth and sexual nature. This appeals to male audiences which argues she is a spectacle for a heterosexual audience
- repeated colour of red is a symbolic code for blood, suggesting death and polysemanticaly sex and tension
- night dress reference to sex, exposure of low cut dresses emphasis cleavage
- explicit representations of sexuality are against legislation and would shock audiences due to regulation of BBFC. Costumes are fully clothed but heavily sexualised
- conventional painted film poster, reflecting time post was made
- Typical film poster conventions, including the names of the actors to sell the film to a pre-sold audience
- facial expression of female vampire is aggressive suggesting she is in power, subversive
- hegemonic expectations of female attractiveness
- mise en scene of hand gripping waist, proairetic code for sex
- vampires symbolic of rape and sexual assault
- face of male vampire is scared and confused, which is an atypical representation of men. this functions as a hermeneutic code, encouraging audiences to watch and find out what the film is about
- female audience might find subversive representation of women as exciting
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